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Today — 26 October 2026Main stream

Why Some People Are Paying to Make Friends

✇NYT - Business
By: Aruni Soni
26 October 2026 at 09:00
Apps that match personalities — for a price — have surged in popularity amid a loneliness epidemic.

© Katie Orlinsky for The New York Times

Strangers matched by the social app 222 spend a day together in New York’s Hudson Valley.
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