Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.
Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.
The penalty, one of the largest levied against a tech giant, stemmed from a lawsuit by New Mexico claiming the social media company had misled users about their data privacy.
The measures, which fall short of a breakup demanded by the government, effectively ensure that the tech titan’s business will continue largely unscathed.
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