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How A.I. Is Making It Easier Than Ever to Microtarget Voters

Hyper-personalized messages, delivered with A.I.-enabled precision, herald a new frontier for voter outreach (and potential disinformation).

Β© Will Warasila for The New York Times

Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.

How A.I. Is Making It Easier Than Ever to Microtarget Voters

Hyper-personalized messages, delivered with A.I.-enabled precision, herald a new frontier for voter outreach (and potential disinformation).

Β© Will Warasila for The New York Times

Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.

Meta Ordered to Pay $25 Billion Over Cambridge Analytica Privacy Violations

The penalty, one of the largest levied against a tech giant, stemmed from a lawsuit by New Mexico claiming the social media company had misled users about their data privacy.

Β© Gabriela Bhaskar/The New York Times

Meta’s annual Meta Connect event at the company’s Menlo Park, Calif., campus.

Judge Orders Data Sharing and Other Fixes to Solve Google’s Ad Tech Monopoly

The measures, which fall short of a breakup demanded by the government, effectively ensure that the tech titan’s business will continue largely unscathed.

Β© Lucas Foglia for The New York Times

Google offices in San Francisco.
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