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How A.I. Is Making It Easier Than Ever to Microtarget Voters

2 November 2026 at 14:55
Hyper-personalized messages, delivered with A.I.-enabled precision, herald a new frontier for voter outreach (and potential disinformation).

Β© Will Warasila for The New York Times

Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.

How A.I. Is Making It Easier Than Ever to Microtarget Voters

2 November 2026 at 14:55
Hyper-personalized messages, delivered with A.I.-enabled precision, herald a new frontier for voter outreach (and potential disinformation).

Β© Will Warasila for The New York Times

Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.
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