Microtargeting technology can help campaigns build more sophisticated models about constituent preferences that can be used to test various messaging in real time.
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
Some of the social media posts paid for by Gina Hinojosa’s campaign for Texas governor don’t include a disclosure, despite a state regulation that likely requires it.
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