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TikTok and Instagram Creators Have Turned NYC Into an Unofficial Soundstage

The streets of New York are a backdrop for countless TikTok and Instagram videos.

Β© Amir Hamja for The New York Times

On the set of β€œOutside Tonight” with Julian Shapiro-Barnum in Greenpoint, Brooklyn, in June.

An Army of Paid Creators Is Carpeting the Web With Political Content

Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.

Β© The New York Times

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