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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

✇NYT - Home Page
By: Ana Ionova， Adam B. Ellick and Jack Nicas
President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

© Rodrigo Paiva/Getty Images

President Luiz Inácio Lula da Silva’s army of supporters, mobilized over a WhatsApp chat group, delivered an unexpected victory over Flávio Bolsonaro, the right-wing challenger.
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