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For Japan’s Young Singles, Romance Gets a Corporate Middleman

A generation exhausted by dating apps is embracing a corporate reinvention of traditional matchmaking, fueling an industry that promises a fast track to marriage.

Β© Noriko Hayashi for The New York Times

Taizen Yasuda, a client of the IBJ matchmaking service, on a Tokyo street. β€œI thought it would be the quickest way to find someone with the exact same goal β€” marriage,” he said.
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