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As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch
3 October 2026 at 12:00
Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data.
Caelean Barnes is the chief executive of Gauge, part of a new category of start-up that promises to make brands more visible to A.I. bots.
© Aaron Wojack for The New York Times
