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Yesterday — 30 September 2026Main stream

WSJ - Markets
How Arc’teryx Turned Climbing Gear Into a Luxury Status Symbol 30 September 2026 at 22:16

How Arc’teryx Turned Climbing Gear Into a Luxury Status Symbol

By: Alexander Hotz

30 September 2026 at 22:16

The upscale mountaineering brand grew from $500 million to $2 billion in revenue by expanding beyond climbers.