P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing NYT - Business By: Jordyn Holman 4 October 2026 at 09:01 Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete. © Brian Kaiser for The New York TimesReaching consumers today is more complicated, said Shailesh Jejurikar, a Procter & Gamble lifer who became chief executive in January.
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