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Before yesterdayNYT - World

How André Janones Helped Turbocharge Lula’s Comeback in Brazil’s Election

29 October 2026 at 14:44
With street talk and tactics from the far-right’s playbook, André Janones used a WhatsApp channel to help organize millions of Brazilians online.

© Victor Moriyama for The New York Times

The Brazilian congressman André Janones created a digital “army” by setting up WhatsApp groups and posting on Instagram, which helped mobilized the vote for the reelection of President Luiz Inácio Lula da Silva.

How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

© Rodrigo Paiva/Getty Images

President Luiz Inácio Lula da Silva’s army of supporters, mobilized over a WhatsApp chat group, delivered an unexpected victory over Flávio Bolsonaro, the right-wing challenger.
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