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Today โ€” 1 November 2026Newspapers

As Political Ad Spending Skyrockets, Broadcast TV Remains King

1 November 2026 at 10:00
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.

ยฉ Desiree Rios for The New York Times

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